A proper promotional mix is one that:
A)does not use advertising.
B)entails indirect, one-way communication.
C)works for all products of a company.
D)meets the needs of a target market.

Question

A proper promotional mix is one that:
A)​does not use advertising.
B)entails indirect, one-way communication.
C)works for all products of a company.
D)​meets the needs of a target market.

Quizplus · Accepted Answer

A proper promotional mix is one that meets the needs of a target market, as it is important to identify the target audience and their preferences before deciding which promotional tools to use. A proper promotional mix may or may not include advertising, but it should always involve direct and two-way communication between the company and its customers. Additionally, a proper mix should be tailored to the specific product or service being promoted.

A Proper Promotional Mix Is One That