Earned media is a category of promotional tactic based on a public relations or publicity model that gets customers talking about products or services.

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Earned media is a type of marketing or publicity that relies on organic word-of-mouth and buzz generated by satisfied customers, social media influencers, and other sources to draw attention to a product or brand. Unlike paid media, which involves purchasing advertising space or sponsored content, earned media is typically free and based on the merit of the product or service itself. Examples of earned media include positive reviews, social media shares and likes, viral videos, and news coverage.

Earned Media Is a Category of Promotional Tactic Based on a Public