Which of the following statements is true of a sales-oriented firm?
A)It carefully identifies market segments.
B)It extensively uses relationship marketing strategies.
C)It extensively uses personal selling and advertising.
D)It increases sales by creating customer value and satisfaction.

Question

Which of the following statements is true of a sales-oriented firm?
A)​It carefully identifies market segments.
B)It extensively uses relationship marketing strategies.​
C)It extensively uses personal selling and advertising.​
D)​It increases sales by creating customer value and satisfaction.

Quizplus · Accepted Answer

A sales-oriented firm focuses primarily on increasing sales revenue, which it achieves through personal selling and advertising to potential customers. While it may also identify market segments and prioritize customer satisfaction, the primary focus is on generating sales rather than building long-term relationships with customers.

Which of the Following Statements Is True of a Sales-Oriented