Pepsi wants to find out how their public relations program in which they sponsor the Super Bowl Halftime Show has changed perceptions of the company. To do so, they should conduct a
A) social audit
B) communications audit
C) public relations audit
D) sponsorship-effectiveness audit
E) customer-impact audit

Question

Pepsi wants to find out how their public relations program in which they sponsor the Super Bowl Halftime Show has changed perceptions of the company.  To do so, they should conduct a
A) social audit
B) communications audit
C) public relations audit
D) sponsorship-effectiveness audit
E) customer-impact audit

Quizplus · Accepted Answer

A public relations audit is a comprehensive evaluation of a company's public relations program, including its goals, strategies, tactics, and results. It can help a company identify areas for improvement and make sure that its public relations program is aligned with its overall business objectives.

Pepsi Wants to Find Out How Their Public Relations Program