The test marketing stage
A) is an extension of the screening stage.
B) should come immediately after business analysis.
C) ensures that the product will not fail.
D) is a sample launching of the entire marketing mix.
E) prevents competitors from copying the product.

Question

Quizplus · Accepted Answer

The test marketing stage involves a sample launching of the entire marketing mix to observe and evaluate consumer response. It typically comes after business analysis and before a full product launch. While it can help to mitigate the risk of product failure, it cannot ensure that the product will not fail. Additionally, while it may give a temporary advantage, test marketing does not prevent competitors from copying the product.

The Test Marketing Stage