Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Kara and her team are most likely in the ____ phase of new-product development.
A) commercialization
B) concept testing
C) business analysis
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

The question asked by the team member indicates that the product is in the product development phase, where the focus is on building a quality product that meets customer needs and specifications.

Kara Is a Member of the Product Development Team at a Company