Matching
Match the term with its definition.
Premises:
The starting point for all behavior
The process of grouping things that are perceived as being similar
A group member who plays a key communication role
An approach that recognizes that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future
Goal-oriented forces that organize and give direction to the tension caused by unsatisfied needs
A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on specific customer groups
Divisions within a society having different levels of social prestige
Behavioral patterns and values that characterize a group of consumers in a target market
An enduring opinion based on a combination of knowledge, feelings, and behavioral tendencies
A small group that an individual allows to influence his or her behavior
The total profit expected from all future sales to a customer
Responses:
Customer Lifetime Value
Perception
Motivations
Perceptual categorization
Social classes
Customer relationship management
Customer experience management
Needs
Opinion leader
Reference group
Culture
Attitude
Correct Answer:
Premises:
Responses:
Customer Lifetime Value
Perception
Motivations
Perceptual categorization
Social classes
Customer relationship management
Customer experience management
Needs
Opinion leader
Reference group
Culture
Attitude
Premises:
Customer Lifetime Value
Perception
Motivations
Perceptual categorization
Social classes
Customer relationship management
Customer experience management
Needs
Opinion leader
Reference group
Culture
Attitude
Responses:
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