In some situaitons,a small business owner will have to influence need recognition;in others he may simply be able to react to needs the consumer has indentified.

Question

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In some situations, a small business owner may have to influence or create the need recognition in the consumer, while in other situations the consumer may have already identified their need and the business owner can simply react to it. It depends on the product or service and the target market.

In Some Situaitons,a Small Business Owner Will Have to Influence