There must be a company-wide commitment to CRM concept if CRM is to be productive.

Name: There must be a company-wide commitment to CRM concept if CRM is to be productive.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) cannot be successful if it is only implemented in certain departments or sections of a company. There must be a company-wide commitment to the CRM concept, with everyone understanding the importance of the customer and their needs, in order for it to be productive.

There Must Be a Company-Wide Commitment to CRM Concept If