Critical Thinking Questions Case 9-1
You have started a new job at a company that uses email as its primary communication. The company uses Microsoft Outlook to store and send its emails. You haven't worked with this program before and have some preliminary questions about how emails are supposed to work and how they are supposed to be formatted. The following questions come up on your first day on the job.
You will have to send out regular mailers. What is the term used to describe sending a large number of messages that are mostly identical, but have some unique personalization?
A) Email merge
B) Listserv
C) Discussion board
D) Email attachment

Question

Quizplus · Accepted Answer

Email merge is the correct term used to describe the process of sending a large number of messages that are mostly identical but include some unique personalization for each recipient, similar to a mail merge in word processing.