Question 1

Identify the true statement(s)regarding freedom of speech:
I.It was not until the 1840s that legal doctrines protecting speech when offensive began to be recognized by the courts.
II.In the First National Bank v. Bellotti case, the Supreme Court struck down a state law prohibiting a corporation to advertise to influence voters on issues that did not "materially affect" its business.
III.In the Virginia Board case, the U.S. Supreme Court failed to link the "right to receive information and ideas" with the traditional values that underlie free speech.
IV.The Prescription Information Law expressly allows the transmission or use of both patient-identifiable data and prescriber-identifiable data for certain commercial purposes.

Accepted Answer

I. In the 1840s, legal doctrines protecting speech when offensive began to be recognized by the courts.III. In the Virginia Board case, the U.S. Supreme Court failed to link the "right to receive information and ideas" with the traditional values that underlie free speech.

Question 2

Discuss some of the ways the FTC is investigating deceptive trade practices involving the Internet.

Accepted Answer

The FTC has tried to make consumer privacy a priority,bringing 11 spyware enforcement actions between 2005 and 2007.The FTC has also targeted deceptive and unfair spam practices by imposing civil penalties for illegal spam messages.

Question 3

According to District Judge Barbadora in the case of IMS Health,Inc. ,et al v.Kelly Ayotte,Attorney General of New Hampshire,is the Prescription Information Law more extensive than necessary to serve the State's interests? Explain your answer.

Accepted Answer

Pharmaceutical detailing is sometimes used in ways that benefit public health.The Prescription Information Law,however,does not distinguish between beneficial detailing and harmful detailing.Instead,it imposes a ban of the use of prescriber-identifiable information to enhance the effectiveness of all detailing.

Question 4

Obesity in children has continued to rise since 1976 and approximately ¾ of all teens and youth are overweight.

Accepted Answer

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Question 5

What forms can deceptive advertising claims take?

Accepted Answer

The answer of What forms can deceptive advertising claims take?...

Question 6

The debate over advertising fast food and other "junk foods" to kids is a well settled debate after federal and state laws have put limits on that advertising.

Accepted Answer

While there have been some regulations put in place, the debate over advertising fast food and junk foods to kids is ongoing and not completely settled.

Question 7

Citizens have always been afforded freedom of speech after the ratification of the U.S.Constitution.

Accepted Answer

The answer of Citizens have always been afforded freedom of...

Question 8

Of product promotion techniques,which is the most influential according to author Naomi Klein?

Accepted Answer

According to author Naomi Klein, branding is the most influential product promotion technique. In her book "No Logo", Klein argues that branding has become a form of cultural currency and that companies invest more in creating and promoting their brand image than in producing quality products. This has led to a world where the brand is more important than the actual product itself.

Question 9

The "creative revolution" in advertising refers to

Accepted Answer

The answer of The "creative revolution" in advertising refers to
...

Question 10

Direct-to-consumer advertising of prescription drugs began in the late 1980's to early 1990's.Based on the information in the Norplant case in the text,discuss the reasons why it should or should not be allowed.

Accepted Answer

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Question 11

Discuss some actions the advertising industry has established for self-regulation.

Accepted Answer

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Question 12

Branding and advertising are really the same thing and should be used interchangeably.Each is about making sure that consumers recognize a product and have a favorable opinion of it.

Accepted Answer

Branding and advertising are not the same thing. While branding involves creating a unique identity for a product or company, advertising is a specific promotional activity to communicate that identity to the target audience. They are related but separate concepts in marketing.

Question 13

According to John Kenneth Galbraith,the theory of consumer demand is based on the following broad assumption(s):
I.Socialism will work in all societies because consumers are willing to share their wealth.
II.The urgency of wants does not diminish as more of them are satisfied.
III.Wants originate in the personality of the consumer.

Accepted Answer

John Kenneth Galbraith's theory of consumer demand is based on the assumptions that the urgency of wants does not diminish as more of them are satisfied (II), and that wants originate in the personality of the consumer (III). Option A is incorrect because it states that socialism will work in all societies because consumers are willing to share their wealth, which is not a part of Galbraith's theory. Option C is incorrect because it only includes one of the two assumptions mentioned by Galbraith.

Question 14

What is the Lanham Act? To succeed in suit under the Lanham Act,what must a plaintiff prove?

Accepted Answer

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Question 15

In the case of IMS Health,Inc. ,et.al.v.Kelly Ayotte,Attorney General of New Hampshire,what is involved in "detailing" a drug?

Accepted Answer

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Quiz 7: Marketing and Technology: Choice and Manipulation