The most effective sales messages follow which pattern?
A)Gain attention,build interest,elicit desire and reduce resistance,motivate action.
B)Gain attention,motivate action,elicit desire and reduce resistance,build action.
C)Gain attention,elicit desire and reduce resistance,build interest,motivate action.
D)Build interest,gain attention,elicit desire and reduce resistance,motivate action.

Question

Quizplus · Accepted Answer

The most effective sales messages follow the AIDA model, which stands for Attention, Interest, Desire, and Action. First, the message must grab the attention of the prospect. Next, it must build interest in the product or service being sold. Then, it should elicit a desire for the product or service and reduce any resistance the prospect may have. Finally, the message should motivate the prospect to take action and make the purchase. Choice A follows this pattern correctly.

The Most Effective Sales Messages Follow Which Pattern