Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE?
A) They should be viewed as valid indicators of the authenticity of the product or service.
B) They all create a courtesy bias within the customer.
C) They are all potentially deceptive because individual cases tell us nothing about what is true in general.
D) They are all invalid due to the Barnum effect.

Question

Quizplus · Accepted Answer

These methods can be misleading as they focus on specific, often atypical, instances rather than providing a comprehensive view of the product or service's effectiveness or value, failing to represent the average customer experience or the product's general performance.

Regarding the Use of Examples, Anecdotes, Single Cases, and Testimonials