Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
A)testimonials.
B)money-back guarantees.
C)application forms.
D)free samples or trials.

Question

Quizplus · Accepted Answer

Application forms are not a technique to elicit audience desire or overcome reader resistance in a marketing message. They are typically used for gathering information from the audience, not for persuading them. Testimonials, money-back guarantees, and free samples or trials are all methods used to build trust and interest in a product or service.

Techniques to Elicit Audience Desire and Overcome Reader Resistance in a Marketing