In working with an expressive customer, salespeople should remember that their priority "must have" is to be liked and their fundamental "want" is for results.

Question

Quizplus · Accepted Answer

Expressive customers prioritize being liked and having a good relationship, but their "must have" is often results, while their "want" might include being liked and having a positive interaction.

In Working with an Expressive Customer, Salespeople Should Remember That