According to the elaboration likelihood model of attitude change, when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, it is referred to as the _____ route.
A)objective
B)subjective
C)central
D)peripheral

Question

Quizplus · Accepted Answer

The peripheral route of the elaboration likelihood model of attitude change involves persuasion that is not based on the strength or quality of arguments but on superficial cues such as the attractiveness or credibility of the source or the emotional state of the receiver.

According to the Elaboration Likelihood Model of Attitude Change, When