When advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of _____ to change consumers' attitudes.
A)observational learning
B)classical conditioning
C)reinforcement
D)punishment

Question

Quizplus · Accepted Answer

Classical conditioning involves associating a neutral stimulus with a stimulus that naturally produces a response. When advertisers use extremely attractive models, they are associating the attractiveness (which naturally draws attention and positive feelings) with their product, hoping that the positive feelings will transfer to the product.

When Advertisers Use Extremely Attractive Models to Demonstrate Products, They