Persuasion is MOST likely to be successful when the source of the persuasive communication
A)is perceived as trustworthy.
B)will personally benefit from changing the receiver's attitudes.
C)is perceived as highly ingratiating.
D)is highly dissimilar to the receiver.

Question

Persuasion is MOST likely to be successful when the source of the persuasive communication ​
A)is perceived as trustworthy.
B)will personally benefit from changing the receiver's attitudes.
C)is perceived as highly ingratiating.
D)is highly dissimilar to the receiver.

Quizplus · Accepted Answer

Persuasion is most effective when the source is perceived as trustworthy because the audience is more likely to believe and accept the message from a source they trust.

Persuasion Is MOST Likely to Be Successful When the Source