If the connotative meaning of "a good college professor" was found using rating scales completed by students, we have utilized the
A)conjunctive conceptualization continuum.
B)relational term differential.
C)prototypical mean.
D)semantic differential.

Question

Quizplus · Accepted Answer

The semantic differential is a scale used for measuring the connotative meaning of objects, events, and concepts, including "a good college professor," by asking respondents to rate them on a series of bipolar adjectives. This method is commonly used in various fields, including education, to understand perceptions and attitudes.

If the Connotative Meaning of "A Good College Professor" Was