Which of the following is a major dimension of connotative meaning as measured by the semantic differential?
A)bad-poor
B)north-south
C)active-passive
D)central-peripheral

Question

Quizplus · Accepted Answer

The semantic differential is a scale used to measure the connotative meaning of objects, events, and concepts. The dimensions of connotative meaning typically include evaluation (good-bad), potency (strong-weak), and activity (active-passive). Therefore, "active-passive" is a major dimension of connotative meaning as measured by the semantic differential.

Which of the Following Is a Major Dimension of Connotative