Question 1

____ software, as shown in the accompanying figure, can provide an option for uploading a Web site, eliminating the need for other software.
A) Color-matching
B) WYSIWYG editor
C) CSS editor
D) Image editing

Accepted Answer

B

Question 2

E-commerce companies, such as those shown in the accompanying figure, offer____ placement.
A) reciprocal link
B) paid or sponsored ad
C) online form
D) none of the above

Accepted Answer

B

Question 3

A browser's request for a Web page is called a ____ function.
A) server-side
B) browser-side
C) client-side
D) page-side

Accepted Answer

A browser's request for a Web page is called a client-side function because the browser acts as the client in the client-server model of web communication.

Question 4

Affiliate program ____ place specially formatted links to advertisers' sites on their Web pages.
A) publishers
B) users
C) visitors
D) promoters

Accepted Answer

Publishers are the ones who place specially formatted links to advertisers' sites on their web pages as part of an affiliate program.

Question 5

Thousands of Web ____ companies, such as those shown in the accompanying figure, offer personal or small business server space for a fee.
A) designing
B) hosting
C) marketing
D) advertising

Accepted Answer

The answer of  Thousands of Web ____ companies, such...

Question 6

FileZilla is an example of ____ software.
A) Web browser
B) Web design
C) FTP client
D) color-matching

Accepted Answer

FileZilla is an FTP client software used for transferring files between a client and a server over the Internet.

Question 7

A(n) ____ interface is a nongraphical window opened by typing the cmd command in the Search box on the Windows Vista Start menu.
A) command-line
B) WYSIWYG
C) FTP client
D) HTML user

Accepted Answer

A command-line interface is a nongraphical window opened by typing the cmd command in the Search box on the Windows Vista Start menu.

Question 8

Some search engine optimization consultants offer ____ as a way to promote their consulting services.
A) online advertising networks
B) meta tags
C) search tool submission services
D) affiliate programs

Accepted Answer

Search tool submission services are a legitimate way for SEO consultants to promote their services, as submitting a website to search engines can improve its visibility in search results. Online advertising networks, meta tags, and affiliate programs are not necessarily related to promoting SEO consulting services.

Question 9

Participating in a(n) ____ program is a useful revenue source for Web site publishers.
A) link exchange
B) search tool submission
C) affiliate
D) none of the above

Accepted Answer

Affiliate programs allow website publishers to earn revenue by promoting products or services and earning a commission on sales generated through their referral links.

Question 10

Which of the following files should be uploaded to the Web server when the site is published?
A) HTML documents
B) images
C) multimedia files
D) all of the above

Accepted Answer

All of the files listed (HTML documents, images, and multimedia files) should be uploaded to the Web server when the site is published. These files are all necessary for the website to function properly and display correctly for users.

Question 11

File servers that are open to anyone, such as some college or university file servers, are called __________________ servers or sites.
A) private
B) personal
C) secret
D) anonymous

Accepted Answer

Anonymous servers or sites allow users to access files without needing to provide personal identification or credentials.

Question 12

Adding ____ to a Web page is a search engine optimization technique.
A) links
B) meta tags
C) images
D) colors

Accepted Answer

Meta tags are used in the HTML of a webpage to provide information about the page to search engines, helping improve its visibility and ranking.

Question 13

____ is a Windows operating system feature that allows you to set up a remote server as a network location and then access it from the Open command on the Internet Explorer menu.
A) Web Servers
B) Web Pages
C) Web Folders
D) Web Browsers

Accepted Answer

Web Folders is a Windows feature that allows users to access remote servers as network locations, enabling them to open and manage files through Internet Explorer.

Question 14

An impressive number of incoming links to your Web pages are also part of ____.
A) FTP
B) HTML
C) WAI
D) SEO

Accepted Answer

SEO (Search Engine Optimization) involves strategies to increase the number of incoming links to a website, which can improve its search engine ranking.

Question 15

Google's DoubleClick Performics is an example of a(n) ____.
A) affiliate management network
B) online advertising network
C) search tool submission service
D) link exchange program

Accepted Answer

The answer of Google's DoubleClick Performics is an example of...

Question 16

The online promotional method that involves applying specific Web design and development techniques to Web pages to increase the possibility that the pages will appear near the top of a search results list is called ____.
A) search engine submission
B) search engine paid placement
C) search engine optimization
D) search engine results modification

Accepted Answer

Search engine optimization (SEO) involves optimizing web pages to improve their ranking in search engine results, making them more likely to appear near the top of the list.

Question 17

E-commerce companies, such as those shown in the accompanying figure, offer ____ services.
A) reciprocal link
B) meta tag placement
C) keyword search
D) search tool submission

Accepted Answer

The answer of  E-commerce companies, such as those shown...

Question 18

A(n) ____ is an e-commerce online advertising program in which a Web site pays a fee or commission on sales generated by visitors driven to the site by links on other Web sites.
A) online advertising network
B) affiliate program
C) search tool submission service
D) none of the above

Accepted Answer

An affiliate program is a marketing arrangement where a business pays a commission to external websites (affiliates) for driving traffic or sales through their referral links.

Question 19

A Web page link that no longer works is called a ____ link.
A) broken
B) live
C) missing
D) followed

Accepted Answer

A web page link that no longer works is referred to as a "broken" link.

Question 20

To generate a high volume of traffic to your Web site, you should launch a full-scale campaign using both ____ and traditional promotional techniques.
A) online
B) offline
C) word of mouth
D) print materials

Accepted Answer

Using online promotional techniques alongside traditional methods can effectively generate high traffic to a website.

Quiz 7: Promoting and Maintaining a Web Site

____ software, as shown in the accompanying figure, can provide an option for uploading a Web site, eliminating the need for other software.

E-commerce companies, such as those shown in the accompanying figure, offer____ placement.

A browser's request for a Web page is called a ____ function.

Affiliate program ____ place specially formatted links to advertisers' sites on their Web pages.

Thousands of Web ____ companies, such as those shown in the accompanying figure, offer personal or small business server space for a fee.

FileZilla is an example of ____ software.

A(n) ____ interface is a nongraphical window opened by typing the cmd command in the Search box on the Windows Vista Start menu.

Some search engine optimization consultants offer ____ as a way to promote their consulting services.

Participating in a(n) ____ program is a useful revenue source for Web site publishers.

Which of the following files should be uploaded to the Web server when the site is published?

File servers that are open to anyone, such as some college or university file servers, are called __________________ servers or sites.

Adding ____ to a Web page is a search engine optimization technique.

____ is a Windows operating system feature that allows you to set up a remote server as a network location and then access it from the Open command on the Internet Explorer menu.

An impressive number of incoming links to your Web pages are also part of ____.

Google's DoubleClick Performics is an example of a(n) ____.

The online promotional method that involves applying specific Web design and development techniques to Web pages to increase the possibility that the pages will appear near the top of a search results list is called ____.

E-commerce companies, such as those shown in the accompanying figure, offer ____ services.

A(n) ____ is an e-commerce online advertising program in which a Web site pays a fee or commission on sales generated by visitors driven to the site by links on other Web sites.

A Web page link that no longer works is called a ____ link.

To generate a high volume of traffic to your Web site, you should launch a full-scale campaign using both ____ and traditional promotional techniques.