An advertisement for the Xerox Corporation encourages customers to say,"Copy it" rather than "Xerox it".This indicates that Xerox is fearful that its brand name might become a(n):
A) equity name.
B) generic name.
C) private brand.
D) public domain gooD.

Question

Quizplus · Accepted Answer

Xerox is fearful that its brand name might become a generic name, which happens when a brand name becomes synonymous with the product or service itself. In this case, if customers began using "Xerox" as a verb to mean any type of copying, it would weaken the legal protection and distinctiveness of the Xerox brand.

An Advertisement for the Xerox Corporation Encourages Customers to Say,"Copy