The Connecting Across Borders Box Titled "What's in a Name

The Connecting Across Borders box titled "What's in a Name?" explains:

A) The importance of reality TV,and the various TV programs that have become international phenomena.
B) The procedure a business goes through to register its domain name.
C) How the positive appeal of a name can go a long way,all the way around the cyber-world.
D) How it is important for businesses to play a name game with its customers.A company should produce a product and give it a different name in each country where it is solD.