The greatest source of ideas for new products is
A) consumer suggestions.
B) suggestions from competitors.
C) employee ideas.
D) research and development.

Question

Quizplus · Accepted Answer

The number one source of ideas for new industrial products has been company sources (e.g., employees) other than research and development. Employees are also a major source for new consumer goods ideas. Firms also receive new product ideas from their suppliers.

The Greatest Source of Ideas for New Products Is