The box, Playing the Name Game explains
A) the importance of reality TV, and the various TV programs that have become international phenomena.
B) the procedure a business goes through to register its domain name.
C) how the positive appeal of a name can go a long way.
D) how it is important for businesses to play a name game with their customers. A company should produce a product and give it a different name in each country where it is sold.

Question

Quizplus · Accepted Answer

The discussion of names remarks on the importance and appeal of a product name, in terms of creating a strong brand image.

The Box, Playing the Name Game Explains