MNE strategies are:
A) home replication
B) localization and global standardization
C) transnational
D) home replication, localization, global standardization, and transnational

Question

Quizplus · Accepted Answer

The MNE strategies are not mutually exclusive; firms can choose to employ a combination of strategies. Therefore, the best answer is D, which includes all the possible strategies. Home replication involves duplicating the home country's business model in foreign markets. Localization strategy involves adapting the product or service to the local market's needs and preferences. Global standardization refers to offering a standardized product or service across different countries. Finally, the transnational strategy involves combining elements of localization and global standardization to create a unique business model that leverages the benefits of both. The best choice is D because it includes all of the MNE strategies, which are home replication, localization, global standardization, and transnational. MNEs can use different strategies to enter and operate in foreign markets, and their choice depends on various factors such as their goals, resources, and target markets. Therefore, a combination of these strategies can provide the best approach for MNEs to achieve their objectives and succeed internationally.

MNE Strategies Are