A(n) ____ emphasizes the norms and practices of the parent company relying on PCNs.
A) Polycentric approach
B) Geocentric approach
C) Regioncentric approach
D) Ethnocentric approach

Question

Quizplus · Accepted Answer

An ethnocentric approach emphasizes the norms and practices of the parent company, relying on expatriates (PCNs) from the parent country to manage subsidiary operations in foreign locations. An ethnocentric approach emphasizes the norms and practices of the parent company relying on PCNs. This approach assumes that the home country has superior management and technical expertise compared to the host country, and therefore, key positions are filled by employees from the parent company.

A(n) ____ Emphasizes the Norms and Practices of the Parent