At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. This is an example of:
A) market segmentation.
B) sampling.
C) publicity.
D) sales promotion.

Question

Quizplus · Accepted Answer

This is an example of a sales promotion as the distributor is using a free item (beverage mug) to incentivize customers to attend the event and potentially purchase their beer products.

At a Recent Sporting Event, a Local Beer Distributor Gave