A major responsibility of the public relations department is to
A) decide on the appropriate mix of advertising media.
B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
D) train salespeople to interact better with their company's customers.

Question

Quizplus · Accepted Answer

The public relations department's main responsibility is to maintain communication and relationships with various stakeholders such as the media, community leaders, and government officials. This helps to promote positive relationships and create favorable publicity for the company. Options A, C, and D are responsibilities typically associated with marketing and sales departments.

A Major Responsibility of the Public Relations Department Is to