The effectiveness of direct mail advertising suffers from
A) its inflexibility.
B) the limited length of the message.
C) the consumer perception that it is junk mail.
D) its inability to target specific markets.

Question

Quizplus · Accepted Answer

Direct mail advertising is often perceived by consumers as junk mail and is therefore more likely to be ignored or discarded without being read. This can greatly decrease the effectiveness of the advertising campaign.

The Effectiveness of Direct Mail Advertising Suffers from