Publicity works and is often used only if the media finds the information interesting or newsworthy.

Question

Quizplus · Accepted Answer

Publicity is typically earned media coverage that arises from having interesting or newsworthy information to share with the media. If the media finds the information relevant, they will cover it in their news stories, which can generate greater awareness and buzz around a particular topic, brand, or event. However, if the information is not particularly interesting or newsworthy, it is unlikely to garner much attention from the media, and the publicity efforts may fall flat.

Publicity Works and Is Often Used Only If the Media