According to the Connecting Through Social Media box, production companies needed to change how they measure the popularity of a television program, since we don't necessarily tune in at a specific time. Now, companies track Twitter and Facebook buzz to analyze ratings.

Question

Quizplus · Accepted Answer

For the decades before VCRs and DVRs, on-demand video, and long before Netflix and Amazon started producing their own shows, the popularity of a show was measured by the number of viewers tuning in at a specific time. Now, companies are using social media to track viewership.

According to the Connecting Through Social Media Box, Production Companies