It is important to design promotional efforts specifically for individual countries or cultures, and also with great care-at risk of a brand not appealing to the targeted market. For example, a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

Question

Quizplus · Accepted Answer

Many experts believe that promotions carefully targeted at specific countries or regions may be much more successful than global promotions since each country or region has its own culture, language, and buying habits, which can be studied and understood.

It Is Important to Design Promotional Efforts Specifically for Individual