In administered distribution systems, retailers
A) are reluctant to cooperate because they must perform many marketing functions for an uncertain payment.
B) receive a great deal of marketing help from producers.
C) are really subsidiaries of a manufacturer.
D) sign a contract agreeing to cooperate with wholesalers in the channel of distribution.

Question

Quizplus · Accepted Answer

In an administered distribution system, producers manage all of the marketing functions at the retail level. Retailers often find this an attractive system because they get so much free help from the producer.

In Administered Distribution Systems, Retailers