In a(n) ________, independently owned and managed stores sign an agreement to use the same name, participate in chain promotions, and cooperate as a unified system.
A) administered distribution system
B) corporate distribution system
C) wholesaler-sponsored chain
D) cash-and-carry chain

Question

Quizplus · Accepted Answer

Wholesaler-sponsored chains, also known as voluntary chains, are formed when independent retailers sign an agreement to use the same name and participate in chain promotions. These chains are typically sponsored by a wholesaler who provides services such as advertising, management advice, and buying assistance. While the retailers remain independently owned and managed, they cooperate as a unified system under the same name and branding.

In A(n) ________, Independently Owned and Managed Stores Sign an Agreement