Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?
A) carry a large inventory of their products
B) provide limited service and delivery for their products
C) sell their products at substantially discounted prices
D) pay attention to the multiple competing brands that they carry

Question

Quizplus · Accepted Answer

A retailer that has the exclusive right to sell a manufacturer's products has an incentive to carry a larger inventory, provide exceptional service, and pay more attention to that manufacturer's brand than to other brands.

Producers Who Use an Exclusive Distribution Strategy for Their Products