Which of the following firms would be most likely to use a selective distribution strategy for its products?
A) newspaper publisher
B) maker of designer men's suits
C) super luxury car manufacturer
D) maker of snack foods such as potato chips and pretzels

Question

Quizplus · Accepted Answer

Newspapers and snack foods are convenience goods, so their producers would use intensive distribution. Makers of luxury cars normally have a single dealership in a local area, so they tend to use exclusive distribution. Manufacturers of shopping goods, such as name brand suits, often employ a selective distribution strategy.

Which of the Following Firms Would Be Most Likely to Use