Colin is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Colin uses will be part of his
A) wheel of retailing.
B) market network.
C) channel of distribution.
D) franchise system.

Question

Quizplus · Accepted Answer

A channel of distribution consists of the marketing intermediaries who transport and store goods in their path from producers to final users.

Colin Is Convinced That His Product Idea Has Tremendous Potential