Which of the following statements about marketing intermediaries is true?
A) All channels of distribution must contain at least one marketing intermediary.
B) Marketing intermediaries and their functions can be eliminated.
C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

Question

Quizplus · Accepted Answer

Intermediary organizations have survived in the past because they have performed marketing functions faster and cheaper than others could.

Which of the Following Statements About Marketing Intermediaries Is True