Which of the following statements about channels of distribution is most accurate?
A) Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
B) Channels of distribution always include retailers, but they may or may not also include wholesalers.
C) The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
D) Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.

Question

Quizplus · Accepted Answer

Channels of distribution can have different structures and may or may not include marketing intermediaries, depending on the industry or product being sold. Some manufacturers choose to sell directly to consumers through online platforms or their own retail stores, while others use intermediaries such as wholesalers, distributors, or retailers to reach customers. Therefore, statement D is the most accurate as it acknowledges the variability of channel structures.

Which of the Following Statements About Channels of Distribution Is