A(n)__________ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.
A) marketing channel
B) distribution center
C) logistics chain
D) strategic relationship
E) electronic data interchange

Question

Quizplus · Accepted Answer

A marketing channel is a set of institutions that work together to transfer ownership and move goods from the point of production to the point of consumption. It includes intermediaries such as wholesalers, retailers, and agents, who help in the distribution process.

A(n)__________ Is the Set of Institutions That Transfer the Ownership