_______ channel conflict occurs when there is disagreement or discord among members at the same level in a marketing channel,such as two competing retailers or two competing manufacturers.
A) Horizontal
B) Independent
C) Conventional
D) Coercive
E) Vertical

Question

Quizplus · Accepted Answer

Horizontal channel conflict occurs when there is disagreement or discord among members at the same level in a marketing channel, such as two competing retailers or two competing manufacturers. This type of conflict can occur when two companies offer similar products or services and compete for the same target market. It can lead to price wars, reductions in product quality, and other negative outcomes.

_______ Channel Conflict Occurs When There Is Disagreement or Discord