In a classic example of segmentation strategy, years ago Swift Meat Company transformed turkey meat into Butterball turkeys. In the process, the company
A) differentiated its product.
B) streamlined its delivery process.
C) created a new class of micromarketing.
D) defined consumers' basic needs.
E) redefined mass customization.

Question

Quizplus · Accepted Answer

By transforming turkey meat into Butterball turkeys, Swift Meat Company differentiated its product from other turkey meats in the market. This allowed them to target a specific segment of consumers who wanted a premium, high-quality turkey product.

In a Classic Example of Segmentation Strategy, Years Ago Swift