For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables to give customers
A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear, distinctive, and desirable understanding of its products relative to competing products.

Question

Quizplus · Accepted Answer

Positioning involves creating a clear, distinctive, and desirable understanding of a product in the minds of the target market relative to competing products. This requires adjusting the marketing mix variables (product, price, promotion, and place) to meet the needs and preferences of the target market. A more flexible supply chain strategy (A) may be beneficial, but it is not directly related to positioning. Similarly, creating a perceptual map of the imaging landscape (B), offering more product features than the competition (C), or offering lower prices than the competition (D) may be important marketing tactics, but they do not necessarily create a clear, distinctive, and desirable understanding of the product relative to competing products.

For Each Target Market, General Imaging Corporation, a Manufacturer of Imaging