Businesses that provide services typically cannot use mass customization because services are not tangible products that can be customized.

Name: Businesses that provide services typically cannot use mass customization because services are not tangible products that can be customized.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Many service firms practice mass customization. The fact that a service is intangible can actually make mass customization easier, because no tangible good has to be adapted.

Businesses That Provide Services Typically Cannot Use Mass Customization Because