Mass customization is a strategy of convincing customers to choose from a relatively small number of alternatives in order to achieve the efficiencies of mass production.

Question

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Mass customization is a strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. It allows customers to specify their own unique product requirements while still enabling the producer to achieve economies of scale.

Mass Customization Is a Strategy of Convincing Customers to Choose