Businesses use demographic studies to understand where people live, their lifestyles, and what they are likely to buy.

Question

Quizplus · Accepted Answer

Demography is the statistical study of the human population to learn its size, density, and characteristics. Since many goods and services appeal to customers with specific demographic characteristics (such as age or income), studying demographic trends can help businesses determine whether the demand for a good is likely to rise or fall.

Businesses Use Demographic Studies to Understand Where People Live, Their