Melanie works for a small computer software company.Her boss is constantly improving their products but neglecting customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

The boss is primarily focused on improving the company's products, which aligns with the production-oriented era of marketing. This era was characterized by a focus on product innovation and efficiency, with little attention paid to customer needs or marketing.

Melanie Works for a Small Computer Software Company