Marketers involved in supply chain management are constantly balancing
A) the goal of promotional effectiveness against ethical advertising standards.
B) the problem of price maximization against cost efficiency.
C) the goal of minimizing costs against satisfying the service levels customers expect.
D) the desire to achieve against the need for a stable source of supply.
E) the goal of efficiency against the price charged by competitors.

Question

Quizplus · Accepted Answer

Marketers involved in supply chain management often have to balance the goal of minimizing costs with satisfying the service levels customers expect. This can be a challenging task as reducing costs to increase profits may negatively impact customer experience and reputation. Therefore, it is important to find a balance between cost efficiency and customer satisfaction.

Marketers Involved in Supply Chain Management Are Constantly Balancing