Having completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars, the YaYa Yogurt Company took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________________. The YaYa marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.
A) commercialization
B) concept testing
C) prototyping
D) product screening

Question

Quizplus · Accepted Answer

The YaYa Yogurt Company performed concept testing by partnering with a large theme park in Orlando, FL to determine if consumers found the low-calorie frozen yogurt breakfast bars to be a quick way to eat breakfast on the road and what they would be willing to pay for the product.

Having Completed the First Stages of Product Development of Its